VISION

VISION

Dubai Holding’s latest urban master plan - Jumeirah Central, will be the new heart of the city developed in line with Dubai’s regional hub strategy and tourism vision.                         

Located in the geographic centre of Dubai, Jumeirah Central is being designed to create best-in-class, high value real estate for all stakeholders and will become the centre of gravity for residents, tourists and businesses alike. Dedicated to helping Dubai become the ultimate global hub, the mixed-use development is being master planned to reflect the principles of the most vibrant urban environments around the globe and completely shift the way we currently live in Dubai. With its permeable, intuitive urban planning it will deliver an all-season lifestyle, an animated and human-scale public realm, multi modal transport and urban mixed-use density.

The district represents a completely new opportunity– a chance to create a highly functional, super convenient city within the city. A new district that will embody the full richness of Dubai’s past, but is firmly positioned to leverage its promising future. 

Jumeirah Central’s ‘people-first’ approach of integrating the most responsible urban planning with resilent mixed-use vitality stems from the ideology of creating much more than just a mall or an attraction to be seen, but rather a city to be lived. A city of projects no longer, Dubai will now have a true heart and soul.